Tim Brown

Client:
Tim Brown
Year:
2019

Client Overview

Elevate Fitness, a boutique fitness studio, approached me to revamp their brand identity. They wanted a modern, energetic, and cohesive brand that would resonate with their target audience and distinguish them from competitors.

Objectives

  • Rebrand to attract a younger, dynamic clientele.
  • Create a memorable and unique logo.
  • Develop a consistent visual identity across all platforms.
  • Enhance online presence through engaging visuals.

Approach

Discovery Phase

  • Conducted a comprehensive brand audit.
  • Held workshops with the client to understand their vision, values, and goals.
  • Analyzed competitors to identify opportunities for differentiation.

Brand Strategy

  • Defined brand positioning and messaging.
  • Created a brand story that aligns with Elevate Fitness's mission and values.
  • Developed a vibrant color palette and modern typography.

Logo Design

  • Designed a sleek, energetic logo that encapsulates movement and strength.
  • Ensured scalability for various applications, from digital to print.

Visual Identity

  • Created a cohesive visual language, including patterns, icons, and imagery.
  • Developed brand guidelines to maintain consistency across all touchpoints.
  • Designed marketing collateral, including business cards, flyers, and social media templates.

Implementation

  • Launched the new brand identity with a targeted marketing campaign.
  • Updated the website and social media profiles with the new branding.
  • Trained the client’s team on brand guidelines and application.

Results

  • Increased Engagement: Social media engagement grew by 40% within three months.
  • New Memberships: Saw a 25% increase in new memberships post-rebrand.
  • Brand Recognition: Positive feedback from existing clients and recognition in local media.